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Drive results that matter
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Services
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Services Overview
Holistic software investment consulting
Software Delivery
Accelerate quality software development
Product Impact
Drive results that matter
Legacy Modernization
Renovate legacy software systems
Pragmatic AI
Solve business problems without hype
Cycle icon
DevOps
Scale infrastructure smoothly
Upgrade Rails
Update Rails versions seamlessly
Technical Recruitment
Build tech & product teams
Technical & Product Assessments
Uncover root causes & improvements
Case Studies
Solutions
Solutions
Accelerate Quality Software
Software Delivery, DevOps, & Product Delivery
Maximize Software Investments
Product Performance, Product Scaling, & Technical Assessments
Future-Proof Innovative Software
Legacy Modernization, Product Transformation, Upgrade Rails, Technical Recruitment
About
About
About
What's a test double?
Approach
Meeting you where you are
Founder's Story
The origin of our mission
Culture
Culture
Culture & Careers
Double Agents decoded
Great Causes
Great code for great causes
EDI
Equity, diversity & inclusion
Insights
Insights
All Insights
Hot takes and tips for all things software
Leadership
Bold opinions and insights for tech leaders
Developer
Essential coding tutorials and tools
Product Manager
Practical advice for real-world challenges
Say hello

Product impact

Solve product root causes to drive results that matter

Busy teams missing goals share three problems: low product performance when customers don't value what's built, unclear product direction when priorities shift constantly, and ineffective product teams that can't scale.

Choose time-boxed assessments and sprints for rapid clarity, or embed product consultants and coaches for sustained improvement.

Jump to section ↓
Improve product performance
Clarify product direction
Enhance team effectiveness
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Improve product performance

Build products that customers value

Frequent rework for features customers don't use. Complaints from users. Revenue and profit targets missed. These are all symptoms of building the wrong things or building things wrong.

Product discovery & product launches

Maximize ROI through smart validation. With early rapid experimentation and user research, we balance delivery speed with product quality—ensuring features drive value to eliminate wasted development.

Product performance turnaround

Poor product results? Incomplete data? Processes that no longer work? We embed product consultants to diagnose root causes, align initiatives with outcomes, and improve teams while delivering high-value work.

Service blueprint

We map end-to-end customer experiences to identify user struggles, process friction, and opportunities to improve outcomes. Clearly identify pain points and priority improvements in 2-4 weeks.

Accelerate existing product initiatives

Our experienced product managers, software developers, and designers work as a focused, full-stack product team or collaborate alongside your existing team, so you have confident quality software product delivery.

Clarify product direction

Get strategic clarity when priorities shift constantly

Is “everything is priority #1” all too familiar? Big goals shift constantly. Teams are confused about what matters. You need to know when to pivot, when to iterate, and when to stop investing in low-value efforts.

Strategy sprint

Get to radical focus. We co-create measurable goals, guiding policies, and priority areas for improvement. This 4-8 week sprint provides strategic clarity so teams can focus on work that drives business results.

Actionable AI Assessment

AI pilots failing? Uncertain where to invest AI budget? Clarify priorities for smart spending and confident decision making. 4-6 week rapid discovery, analysis, and AI POC proposal to solve a high-value business problem.

ENHANCE TEAM EFFECTIVENESS

Build effective product organizations that scale

Missed release deadlines. Overworked product managers. Teams struggling to grow. These symptoms indicate capabilities haven't kept pace with product demands and the product org is not ready to scale.

Product model assessment

Diagnose what’s blocking team performance: unclear roles, misaligned processes, poor instrumentation, skill gaps, or structural problems. In 4-6 weeks get a recommended path forward with clear next steps.

Service blueprint

We map end-to-end workflows to identify exactly where teams waste time and handoffs create havoc. In 4-6 weeks get a clear view of breakdowns and a prioritized list of improvements.

Product Coaching

Experienced product coaches work alongside leaders, teams, and individuals in real time to solve specific problems blocking product success, model leading practices, and provide actionable guidance for continuous improvement.

  • Immersive product coaching instills skills and habits across the organization to build lasting capabilities and prepare for growth
  • Fractional product coaching provides targeted upskilling and expert guidance to resolve specific problems for leaders and teams

Product scaling & product transformation

When products scale, your team may hit an unsustainable pace. Product transformation missteps hurt morale and make change harder. Co-create a strong product org with leadership-level product consultants and product coaches who’ve experienced:

  • Scaling from one product to many
  • Entering a new market or adding new products
  • Shifting to a product portfolio approach
  • Designing and building a product org
  • Rebuilding after product transformation misses
  • Enabling transformational change

Skills & Techniques

We also speak a bunch of languages, frameworks, tooling, and techniques. And we’ll meet your team where they are, using your tools and processes.

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Product Vision
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Product Strategy
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Product Discovery
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Product Delivery
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Product Instrumentation
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Product Org Design
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Data Science
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Data Engineering
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Data Architecture
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Software Architecture
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a11y
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UI/UX
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Test Driven Development
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Unit and Integration Testing
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Agile, Shape Up & More
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Your tools & processes
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Working with industry-leading clients:

Scriptdrop company logoCarNext company logoHighlights company logoVantage Point Logistics company logo
Testimonial
Clarity & accountability
From the beginning of the process, Test Double laid out a development timeline with clear deliverables. Our weekly calls reviewed the work completed and allowed for course correction of future work based on feature prioritization and budget. This accountability resulted in a product that was delivered within expected timeframes and budget.
Luke O'Brien
Verb
Testimonial
Value from Day One

Working with Bob, Kevin and the Test Double team has been a great experience. Bob jumped into product at IGS and started providing value day one. Through his coaching, mentoring and actionable advice, Bob was able to elevate our product org as a whole.

Robert Schmidt
IGS Energy
Testimonial
Product management

"If you need seasoned results-driven product leaders to help level up your product management capability, look no further."

Director of Digital Product
Global retailer
Testimonial
Scalable & Maintainable
We're not only building this fast, we're building it RIGHT. We're building it to be scalable and highly maintainable while also striking a balance between current optimization and premature optimization.
Katie White
AdaMarie

Product Impact case studies

See all case studies
Hospital Referral Services
From manual bottlenecks to digital efficiency: HRS transforms patient assistance
Verb
From idea to market-ready: Build and launch physical therapy MVP within budget
Prescription Startup
Launching a startup's new product in record time

Product Impact  insights

See all insights
Leadership
Leadership
Leadership
Don't play it safe: Improve your continuous discovery process to reduce risk

We often front-load discovery to feel confident before building—but that’s not real agility. This post explores how continuous learning reduces risk better than perfect plans ever could.

Doc Norton
Steam punk chart showing trend line of data
Leadership
Leadership
Leadership
Better alternatives to story points for software product teams

Story points weren't devised to measure productivity, but rather complexity. But teams keep using story points as individual or team productivity "score cards". Here's why that's a problem, and what to use instead.

Tammy Lawlor
Product managers
Product managers
Product managers
Think the customer is always right? Think again

“The customer is always right” is a myth. Saying yes to everything leads to bloated, forgettable products. Here’s how to push back with care and build something that truly matters.

David Lewis

We get things done from strategy to execution

Complement product management with software development solutions across a range of areas.

Discover more
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Test Double double agents at retreat
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Test double rubber duckie in a pool.
Rubber duck with Rubik's cube
Test Double double agents at retreat
Test Double double agents at retreat
Test Double rubber ducks and stickers
Test Double double agents at retreat
A keyboard, glasses, test double logo and rubber duckies.
Two test double employees wearing test double t-shirts embrace and smile at the camera.
Two people embrace and smile at the camera at a group event.
A person laughs at the camera in a group setting with a group of people.
Test double rubber duckie in a pool.
Rubber duck with Rubik's cube
Test Double double agents at retreat
Test Double double agents at retreat
Test Double rubber ducks and stickers
Test Double double agents at retreat
A keyboard, glasses, test double logo and rubber duckies.
Two test double employees wearing test double t-shirts embrace and smile at the camera.
Two people embrace and smile at the camera at a group event.
A person laughs at the camera in a group setting with a group of people.
Test double rubber duckie in a pool.

Let’s collaborate

We’re the team on a mission to improve how the world builds software.

Let’s talk about how to tackle hard software investment problems across the entire product life cycle.

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